"If you've never watched Netflix before - and many people in Kenya haven’t - this is a great way to experience our service," Cathy Conk, director of product innovation at Netflix, said in a blog post. To attract customers in Africa, Netflix is investing in locally made programming such as "Queen Sono" and "Jiva!" and has partnered with production studios in Nigeria. read moreĮxecutives remain bullish on the long-term future, noting there are large markets where streaming television is just starting to take hold. The world's largest streaming video service is looking to add customers outside of more saturated markets such as the United States, where new subscriber signups have slowed at a time when competition for online audiences has intensified. Netflix hopes the free plan will lead to users signing up for a paid option with more content. It features Netflix movies and TV shows such as dramas "Money Heist" and "Bridgerton" and African series "Blood & Water," plus some of the programming the company licenses from others. The free plan is available on Android mobile phones and will not have ads. LOS ANGELES, Sept 20 (Reuters) - Netflix Inc (NFLX.O) on Monday began offering a free mobile plan with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market, the company told Reuters.
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